🔟 ways to use your branding photos
1. Social profiles
What is the first place you want to update when you take a bomb new photo? I know I know — social media profiles. & for a good reason. It’s a great time to freshen up your online profile.
2. Website homepage
Make your website scream YOU by showing your face! Welcome people to your site with an image of you to make them feel connected and comfortable.
3. Business cards
Including images on your business cards can immediately personalize them––especially if it’s a picture of you! Remember, most people don’t do this, so when you do you automatically STAND out!
4. Blog posts
This one is a no-brainer! Now that you have a ton of pretty imagery, show it off on your blog.
5. Marketing materials
Any items you use to show potential clients information, or items to pass out at shows, branding photography will come in super handy.
6. Pinterest graphics
Pinterest is a sneaky website traffic driver. If you aren’t on pinterest for business yet… you should be! Its CRAY over there! Stella photos and tag lines gets clicks, and that means more people on your website, which means more opportunities to convert them to clients.
7. Social media posts
Another “no-DUH” moment here. Chances are, if you’ve done a personal branding session, a big reason was so you would have social media content. Now that you have the photos…use them! Photos of you on social bring in the most engagement — because people like to connect with people!
8. Facebook/Twitter header
Cut the crap with standard stock photography when you have your own personal branding photography.
9. Pricing Guides
Pricing guides are a great time to introduce yourself to a potential client as they determine who to hire. Show a photo of yourself from your branding session, and include some lifestyle or behind-the-scenes images for good measure. This creates a connection with potential clients and gives them a glimpse into you and your business.
10. Email marketing
Show your face, a flat lay, some details, behind the scenes – whatever! Professional photos dress up any and all emails. Sending emails is an easy way to draw traffic where YOU want — your website, pinterest, social platforms, and more!
